Dynamic vs Static QR Codes - What’s the Difference?
Learn the key difference between dynamic and static QR codes—and why QRSurge’s dynamic codes never expire, can be edited anytime, and track every scan in real time.
Dynamic vs Static QR Codes - What’s the Difference and Why It Matters for Your Campaigns
You’ve seen QR codes everywhere—on flyers, packaging, business cards, and even coffee cups. But not all QR codes are the same.
If you’ve ever printed a batch of QR codes only to realize you need to change the link, you’ve already experienced the painful limitation of a static QR code. Let’s fix that.
In this guide, we’ll break down the key differences between static and dynamic QR codes, explain when to use each type, and show why most modern businesses are switching to dynamic QR codes that never expire.
What Is a Static QR Code?
A static QR code directly encodes whatever link or text you enter. Once it’s generated, it’s permanent and can’t be changed.
If you type in example.com/spring-flyer, that exact URL is embedded in the QR code forever.
✅ Pros:
- Free and simple to create
- Works offline with no server connection
- Great for quick, one-time uses
❌ Cons:
- Can’t be edited once printed
- Offers no tracking or analytics
- Must be reprinted if your URL changes
Static QR codes are fine for one-off projects or personal use, but they’re risky for marketing. One typo or one campaign update can make every printed code useless.
What Is a Dynamic QR Code?
A dynamic QR code works differently. Instead of encoding your final destination directly, it points to a short redirect link that you can update at any time.
That simple change unlocks powerful features:
- You can edit the destination later without reprinting.
- You can track how many times the code was scanned, when, and where.
- You can run smarter campaigns by testing different destinations or updating promotions in real time.
It’s the difference between a locked door and one with a master key.
Example: Print one QR code on your product packaging → update it next month from a spring sale to a loyalty signup. Same code. No new print run.
Dynamic vs Static QR Codes: The Key Differences
| Feature | Static QR Code | Dynamic QR Code |
|---|---|---|
| Editable after printing | ❌ No | ✅ Yes |
| Track scans & analytics | ❌ No | ✅ Yes |
| Expiration risk | ⚠️ Depends on embedded URL | ✅ Never with QRSurge |
| Scannability | ⚠️ Long URLs can reduce scan reliability | ✅ Optimized for scannability |
| Ideal for | One-time projects | Campaigns, marketing, and events |
Let’s look more closely at what really matters to marketers.
1. Editability
Static codes are permanent. Dynamic codes let you change the destination even after you’ve printed thousands of copies.
2. Analytics and Tracking
Static codes provide no insight. Dynamic codes show scan counts, locations, devices, and time of day, so you can measure engagement.
3. Expiration and Reliability
Some “free” QR tools quietly expire links or inject ads. With QRSurge, your codes never expire, and your audience always lands exactly where you intend.
4. Cost and Flexibility
Static codes are free but inflexible. Dynamic codes require a small subscription since they use cloud redirects and analytics, but they save far more in reprints, wasted materials, and missed data.
Why Dynamic QR Codes Are Better for Business and Marketing
If you’re running campaigns for events, ads, brochures, trade shows, or packaging, dynamic QR codes are the smart choice.
They allow you to:
- Swap landing pages between promotions
- Track performance over time
- Test different destinations to improve results
- Reuse the same QR code for multiple campaigns
They’re flexible, sustainable, and data-driven—exactly what modern marketing needs.
How QRSurge Makes Dynamic QR Codes Simple
With QRSurge, there’s no need for coding, spreadsheets, or technical setup. Just:
- Create a new dynamic QR code in seconds
- Add your brand colors and logo
- Run A/B tests by changing destinations
- View analytics instantly
No forced ads. No data reselling. No expiration dates. Your audience stays yours, and your campaigns stay in your control.
🧠 Try it free: Create your first dynamic QR code on QRSurge. You can edit it anytime, even after printing.
Frequently Asked Questions
Can I make a QR code I can change later? Yes. That’s exactly what a dynamic QR code is designed for.
How long does a dynamic QR code last? Other services may expire your dynamic QR codes after a short trial. Dynamic codes made with QRSurge last as long as your account remains active.
Can a QR code track how many times it’s scanned? Only dynamic QR codes provide tracking for scans, devices, and locations.
Do dynamic QR codes cost money? Usually yes, because they rely on servers for redirects and analytics. However, QRSurge lets you create 3 dynamic QR codes for free.
Final Thoughts
If you’re printing QR codes for anything important—leads, events, or customers—avoid the risk of static links that can break.
Dynamic QR codes give you flexibility, data, and control. And with QRSurge, they’re effortless to create, manage, and track.
👉 Start now with our free trackable QR code generator. Your first dynamic QR code takes less than a minute to set up.