Best Practices for Putting QR Codes on Flyers and Posters
Learn how to design and print QR codes for flyers and posters. Get tips on size, placement, and tracking with editable dynamic QR codes from QRSurge.
The Best Way to Put QR Codes on Flyers, Posters, and Print Materials
You’ve designed a great-looking flyer or poster. The colors pop, the message is clear, but if your QR code doesn’t scan easily, the entire campaign can fall flat.
In this guide, you’ll learn exactly how to add QR codes to your printed materials the right way. We’ll cover where to place them, what size to use, how to design around them, and why using a dynamic QR code from QRSurge can save you time and money.
Why QR Codes on Print Are So Effective
Print is still one of the most powerful marketing tools available. A well-designed flyer, brochure, or poster can grab attention instantly, and a QR code turns that attention into action.
QR codes bridge the gap between the physical and digital worlds. With one scan, someone can visit your website, redeem a discount, register for an event, or follow your social media page. It’s one of the simplest ways to drive engagement from offline materials.
When used correctly, QR codes make print marketing measurable and interactive.
Static vs Dynamic QR Codes for Print
Before you print, it’s important to choose the right type of QR code.
A static QR code is permanent. Once you print it, you cannot change where it leads. If your link changes later, the code becomes useless.
A dynamic QR code lets you update or change the destination anytime. You can also see how many times it’s been scanned, when, and where.
If you’re printing a large batch of materials, always use a dynamic QR code. With QRSurge, you can update links anytime and track real engagement without ever reprinting.
🔗 Learn more in our guide: Dynamic vs Static QR Codes - What’s the Difference
Design Tips for QR Codes on Flyers and Posters
1. Use the Right Size
A QR code that’s too small will frustrate your audience.
- For flyers, aim for at least 1 x 1 inch (2.5 cm).
- For posters, use at least 2 x 2 inches (5 cm) or larger if people will scan from a distance.
Always test your printed sample before finalizing the design. If it scans easily from where your audience will stand, it’s ready.
2. Ensure High Contrast
QR codes need clear contrast to be readable.
- Use a dark code on a light background whenever possible.
- Avoid placing QR codes on top of busy images or patterns.
- Stick to simple color palettes.
A clean, high-contrast design ensures your code works in any lighting.
3. Leave Clear Space Around the Code
Printers and scanners need what’s called a quiet zone — a small area of blank space surrounding the QR code.
Leave at least 4 modules (tiny squares) of blank margin on all sides. If you place text or graphics too close, some devices may not recognize the code.
4. Add a Call to Action
People are more likely to scan if they know what they’ll get.
Simple phrases like:
- “Scan to Learn More”
- “Get Your Discount”
- “Watch the Video”
- “Join the Event”
Adding a short instruction can double engagement.
5. Use SVG or Hi-Res Files for Printing
Low-resolution QR codes can blur during printing, especially on glossy or textured paper. Always use SVG, PNG, or other hi-res formats to keep the edges sharp.
QRSurge automatically provides print-ready files in SVG and PNG formats, so your QR codes stay crisp at any size.
Where to Place QR Codes on Your Design
Placement depends on how people will interact with your material.
Flyers:
- Bottom center or bottom right corner for balance.
- Near your main message or offer for visibility.
Posters:
- At eye level or just below.
- Avoid corners that might be blocked or folded.
Brochures:
- Inside panels for storytelling flow.
- Back cover for contact info or promotions.
Business cards:
- Front side near your name or logo for a modern touch.
Keep the code where people naturally look. If it feels hidden, it probably won’t get scanned.
Test Before Printing
Always print a small batch and test it. Scan the code with multiple devices, under different lighting, and from different distances.
If your campaign starts in a week and the link needs updating, dynamic QR codes make it easy. You can fix or replace the link instantly without touching the design.
How to Create a Print-Ready QR Code with QRSurge
You can make a dynamic QR code in just a few steps:
- Visit QRSurge.
- Enable the “Make dynamic” switch so you can track scans and edit after printing.
- Add your destination link.
- Customize the colors or add your logo.
- Create a free account to activate your dynamic QR code.
- Download the print-ready SVG or PNG file.
- Update the link anytime after printing.
QRSurge keeps your codes clean, editable, and fully trackable.
💡 Try it free: Create your first print-ready QR code on QRSurge. It takes less than a minute.
FAQs About QR Codes for Print Marketing
What size should a QR code be on a flyer? At least 1 x 1 inch for close-up use, and 2 x 2 inches or larger for posters or banners.
Can I use color in my QR code? Yes, but keep strong contrast between foreground and background. Avoid pale or gradient color combinations.
How do I know if my QR code will scan? Print a sample and test it on several phones. Ensure it works quickly from the distance your audience will scan.
Do I need a dynamic QR code for printing? Yes, if you plan to use it for marketing. A dynamic code gives you flexibility to edit links and track results.
Final Thoughts
Adding QR codes to print materials is one of the simplest ways to make your marketing interactive. It gives customers an instant path from paper to digital.
Focus on clarity, size, and testing before printing, and use dynamic QR codes so your campaigns stay flexible.
Start your next print campaign with QRSurge and create codes that look great, scan instantly, and never expire.