How Tutai drove over 13,500 app store visits in 11 days with a single QR link

At a glance

Tutai used QRSurge to simplify app discovery and measure marketing performance across channels.

Key features used

• Dynamic app store routing
  With Smart Rules, one dynamic QR link automatically sends users to the correct app store based on their device type.

• Real-time scan analytics
  Track when and where scans happen to identify which marketing channels perform best.

• Branded QR codes
  Custom QR designs that match Tutai’s visual identity.

Helping travellers explore more safely

Travelling alone can be exciting, but it also comes with real risks. From scams and pickpocketing to unsafe neighborhoods and unexpected hazards, travellers often encounter problems without warning, especially when navigating unfamiliar places.

Tutai was built to help solve that problem. The app acts as a real-time, location-based safety companion, alerting travellers to nearby risks and sharing verified insights from locals and fellow travellers who have already experienced them. By surfacing these alerts early, Tutai helps people make safer decisions while exploring new places.

The app is designed for independent travellers such as backpackers and digital nomads who want the freedom to explore while staying informed about potential risks. Over time, the Tutai team hopes the app becomes something people rely on anytime they leave home, whether travelling abroad or exploring a new neighborhood.

How they launched

Tutai launched in January 2026, and the team’s immediate priority was helping people discover the app and understand what it offered. Like many early-stage startups, they were experimenting with different marketing channels to see what resonated.

QR codes quickly became an important part of their strategy, but other QR platforms required managing separate download links for Android and iOS. That added unnecessary complexity when promoting the app across multiple channels.

QRSurge solved this by providing a single dynamic QR link that automatically routes users to the correct app store based on their device. Instead of juggling multiple links, the Tutai team could share one QR code across social media, posters, leaflets, and partner materials.

“QRSurge helped us quickly build awareness for our travel safety app by making downloads simple across all devices.”

Monika Misztal, CEO & Founder

A scrappy marketing strategy

Because Tutai is currently self-funded, the team focuses on low-cost marketing experiments that can generate early traction without large budgets.

One approach has been collaborating with creators who capture unusual or risky travel situations. These real-world moments naturally illustrate the kinds of scenarios Tutai is designed to warn travellers about.

For example, the team connected with a creator who filmed bears appearing on hiking trails in Poland during winter. The footage perfectly demonstrated how unexpected hazards can arise while travelling. With permission to use the video, Tutai shared the content on TikTok and connected it to their QR link so viewers could immediately learn more about the app.

13,500 scans in 11 days

Between February 7 and February 18, Tutai’s QR link was scanned over 13,500 times. The TikTok video promoting the link received 96,000 views, helping introduce the new app to a much wider audience.

More importantly, the scans translated into meaningful engagement. Tutai currently sees an Apple App Store conversion rate of 30.9%, an encouraging signal for a newly launched product.

“We saw around 13,500 scans in just 11 days, and the single dynamic QR link made it easy for people to discover our app everywhere.”

Using data to guide marketing decisions

QR analytics helped the team understand which marketing channels were actually driving engagement. Initially, they expected QR codes to be used mostly on posters and printed materials.

After experimenting with dynamic links on social media, however, they realized the biggest traction was coming from short-form video content.

That insight shifted their focus toward producing more TikTok and Instagram videos that feature real travel stories and unexpected situations. When a video gains traction, the QR link provides a simple path for viewers to immediately download the app.

Expanding the QR strategy

As Tutai continues to grow, the team plans to create separate QR codes for different marketing channels. This will allow them to track exactly where people are discovering the app, whether through TikTok, Instagram, stickers, posters, or leaflets.

They are also expanding their physical marketing materials. The team is preparing travel stickers, leaflets, and vehicle branding, along with placements through travel partners such as rental companies.

Each new placement creates another opportunity for travellers to encounter Tutai and access the app instantly.

Turning curiosity into safer travel

Tutai is still early in its journey, but the team is already seeing how powerful simple discovery tools can be. With a single dynamic QR link, they can connect travellers to their app wherever they encounter the brand, whether on social media, in printed materials, or through partner businesses.

Each scan represents a new traveller discovering a tool designed to help them stay informed and safe while exploring new places.

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