Create a trackable QR code
A trackable QR code in QRSurge is a dynamic QR code. Scans pass through a QRSurge short link or custom domain, which enables analytics and future destination edits.
When a trackable QR code is the right choice
Use a dynamic QR code for print campaigns, client work, or any QR code where the destination might change.
Create a dynamic QR code that records scans
- Open the QR creator from your dashboard.
- In QR Code Type, choose a supported dynamic type.
- Enter the destination details.
- Review the dynamic link. QRSurge uses
qrsurge.toby default, or your custom domain when one is connected and selected. - Add optional dynamic settings if your plan supports them. These can include a custom dynamic link, smart rules, or campaign controls.
- Customize the design and download the finished QR code.
- Scan-test the code, then use the saved QR code in your dashboard to view analytics or edit the destination later.
How dynamic scans become analytics
Dynamic QR codes are best when the QR code will be printed or distributed somewhere you cannot easily replace. If the destination changes, you can update the dynamic destination in QRSurge instead of reprinting the same QR pattern.
Analytics are tied to dynamic scans. QRSurge can show scan totals, trends over time, and the top QR codes. Where data is available, advanced analytics add location, device, and timing insights.
Check redirects and date ranges if tracking looks wrong
If the scan opens an unexpected destination, check the dynamic destination and any smart rules before assuming the QR image is wrong. If the issue continues, follow the steps for a QR code that opens the wrong link. If analytics look lower than expected, confirm the code is dynamic and review the selected date range.