Scan analytics
Scan analytics show how dynamic QR codes are being scanned over time. Use them to compare campaigns, find top-performing QR codes, and understand broad location and device trends.
Track scans from dynamic QR codes
Analytics are available for dynamic QR codes because scans pass through QRSurge before redirecting to the destination. Static QR codes do not use the redirect layer and do not generate QRSurge scan analytics.
A scan is counted when the QRSurge redirect is requested. It is not the same as a website session or downstream conversion.
View all, or QR-code-specific analytics
Open Analytics from the dashboard for organization-wide reporting, or open analytics from an individual QR code when you want to focus on one code.
Basic analytics
Basic analytics help you answer the first campaign questions: whether QR codes are being scanned, when scan activity changed, and which QR codes are getting the most attention.
- Total scans - The total number of scan events in the selected date range. Use this to understand overall campaign activity.
- QR codes with scans - The number of dynamic QR codes that received at least one scan. Use this to spot whether scans are concentrated on one code or spread across multiple placements.
- Scans over time - Scan volume by date or time interval. Use this chart to compare launch days, print drops, and traffic spikes.
- Top QR codes - The highest-scanned QR codes in the selected date range. Use this to compare placements, locations, or campaign variants.
Advanced analytics
Advanced analytics add location, device, and timing breakdowns. Use them to understand scan patterns across audiences and placements, not to identify individual visitors.
- Scans by country - The countries driving scan activity. Use this for international campaigns, regional launches, or broad location comparisons.
- Scans by region - State, province, or regional trends where available. Use this to compare markets inside a country.
- Scans by city - Approximate city-level activity. Use this to compare local placements, venues, or print distribution areas.
- Scans by postal code - More specific approximate location trends where available. Use this as directional campaign data because network and privacy signals can make postal data approximate.
- Top locations and map views - Visual scan clusters by location. Use map view for campaign planning and placement comparisons.
- Scans by device type - Whether scans are mostly from mobile, desktop, or tablet devices. QR scans are usually mobile-heavy, so unusual patterns can reveal testing or unexpected usage.
- Scans by device OS - Operating systems such as iOS or Android. Use this when planning app download destinations, device-specific landing pages, or smart rules.
- Scans by device language - The preferred language reported by scanners' devices. Use this to decide whether a campaign may need translated landing pages or language-based routing.
- Scans by day and time - When people scan most often. Use this to compare event windows, store hours, or promotion timing.