Map view
Map view helps you understand where dynamic QR scans are coming from. It shows approximate location trends, top locations, and geographic breakdowns where available.
See where QR scans are concentrated
Map view turns location analytics into a visual scan pattern. Use it to compare scan activity across markets, venues, or print distribution areas.
Location data is especially useful for offline campaigns because the QR code may be the connection between a physical placement and a digital destination. A map can help you understand which neighborhoods, locations, or markets are responding.
Open map view from Analytics
Open Analytics in the dashboard. Location and map cards appear where your plan includes the relevant analytics capabilities and where scan activity includes location data.
Use organization-wide analytics when you want a broader view across campaigns. Open analytics for an individual QR code when you want to focus on one placement, campaign, client, or location.
Compare top locations and regional trends
Top locations help you identify where scan activity is strongest. Location breakdowns can help compare local promotions, regional launches, and field marketing campaigns.
Use map trends alongside total scans and top QR codes. For example, a poster campaign can be compared by city, a restaurant group can compare scan activity by location, and a regional promotion can reveal which markets are engaging fastest.
How QRSurge estimates scan location
QRSurge estimates location from network and request signals available during the dynamic QR redirect. VPNs, private networks, and routing infrastructure can affect location precision.
Use map data for campaign patterns, placement comparisons, and regional planning. If a scan appears in an unexpected city or region, review why scan locations can look approximate.